How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 02:26

Perception
Price
Product
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
People
Good marketing is doing this well.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Place
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
What kind of person makes you think "how come there are people like that"?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.